Classic Ads: Why a Hyundai Excel is as Good as a BMW 325i

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If this ad is to be taken seriously, the only difference between a late 1980s E30 BMW 325i and a Hyundai Excel is price and the engine / transmission layout. After all both have, “[A] plush interior, European styling [and] room for five.”
After all, niggling little details like equipment levels, brand image and build quality have never bothered car buyers